Privacy Policy

Introduction

meridian elum is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and safeguard your information when you engage with our auction house services, attend events, or use our website.

Data We Collect

• Contact information (name, email address, phone number, mailing address)
• Bidding history and auction participation records
• Collection interests and preferences
• Purchase and consignment transaction details
• Website usage data (IP address, browser type, pages visited)
• Communication records and correspondence

How We Use Your Data

We process your personal data for the following purposes:

• Processing auction registrations, bids, and transactions
• Providing valuation and advisory services
• Sending auction catalogs and event invitations
• Improving our services and website functionality
• Complying with legal obligations (anti-money laundering, tax reporting)
• Marketing communications (with your consent)

Legal Basis for Processing

We process your data based on:

• Contract: To provide auction and advisory services
• Consent: For marketing communications and cookies
• Legitimate Interest: For business operations and improvements
• Legal Obligation: For regulatory compliance

Data Sharing

We may share your information with:

• Art shipping and logistics companies for delivery coordination
• Payment processors for transaction handling
• Legal and financial advisors when required
• Regulatory authorities as required by law
• Service providers supporting our operations (with confidentiality agreements)

Data Retention

We retain your personal data for:

• Transaction records: 7 years (legal requirement)
• Auction participation: 5 years
• Marketing data: Until consent withdrawn
• Website analytics: 24 months

Your Rights

Under Singapore's Personal Data Protection Act, you have the right to:

• Request access to your personal data
• Correct inaccurate or incomplete data
• Request deletion of your data (subject to legal requirements)
• Object to data processing
• Withdraw consent for marketing communications
• Lodge complaints with regulatory authorities

Security Measures

We implement appropriate technical and organizational measures including encryption, secure servers, access controls, and regular security audits to protect your personal data against unauthorized access, loss, or disclosure.

Contact Us

For privacy-related inquiries or to exercise your rights, contact: